Now that the internet has taken over the world and most of us spend more time on the internet visiting cool websites than on any other traditional media sources, marketing your product online has become a necessity. Online marketing is necessary if you want to acquire customers from all over the world. The best thing about online marketing is that you can zero-in on your potential customers. You can target them based on various parameters like age, purchasing power, region, preferences, and more. This allows you to spend your marketing dollars in the best possible way. However, to do that, you need a good digital marketer who knows their stuff. So, whether you are someone who wants to become a digital marketer or someone who just wants to use this skill in enhancing their businesses, these best online digital marketing courses will help you.
1. The Complete Digital Marketing Course – 12 Courses in 1
I find that Udemy is one of the best places to find a course. Not only their courses are professionals and rated by actual students but they are also priced right. You pay once and you have lifetime access to the course. When it comes to digital marketing courses online, the “The Complete Digital Marketing Course – 12 Courses in 1” is one of the best in the business. This is an extensive course with more than 23 hours of video content, 36 in-depth articles, and 4 downloadable resources. In this course, you will not only learn about the basics of digital marketing but also learn how to build an online business from scratch. Another good thing about this course is that you don’t require any prior digital marketing knowledge.
Difficulty level: Beginner
Another great course on digital marketing is the “The Complete Digital Marketing Guide – 17 Courses in 1” on Udemy. If you want to learn everything that has to with core digital marketing along with all the fringe ideas and concepts then this is the course for you. Covering 17 different topics, the course is 63.5 hours long and takes you from a-z of digital marketing. There are also 51 written articles and 76 downloadable resources to help you out. Like the course mentioned above, this course doesn’t require any prior knowledge. All you need is a computer with an internet connection and the will to learn.
Course Rating: 4.5 (Rated by 2,398 students)
The “Digital Marketing Masterclass – 23 Courses in 1” is aiming to help you improve your business’ online presence and improve its brand identity using digital marketing strategies. If that speaks to you then this course is for you. In this course, you will learn how to use dozens of proven digital marketing strategies to enhance your business’ visibility. You will learn social media marketing using all of the most popular social media platforms including Facebook, Instagram, Pinterest, and more, to grow your business.
The best part is that the course pushes you to take action while learning so you gain practical experience and see tangible results. This is a big positive for this course. Other things that you will learn during this course include email marketing, improving subscriber count and social media following, increasing conversion rates, and more. This is a course that will give a much needed online boost to your business so you can expand and earn more. You should check it out.
While the above three courses were targeted at beginners, this is more of an advanced course on digital marketing. Before taking this course need to have solid online navigation skills and an understanding of what basic digital marketing concepts like SEO, social media, email marketing, and online advertising are. The “Growth Hacking with Digital Marketing” course is meant for professionals who want a job as a “Growth Hacker” in companies such as PayPal, IBM, Accenture, and more. The course teaches you to use the right data to drive the digital marketing teams to get the desired results.
5. Fundamentals of Digital Marketing by Google
If you are looking for a free digital marketing course online then there is none better than the “Fundamentals of Digital Marketing” by Google. I mean if you want to learn digital marketing then what better company to learn it from the one which birthed the entire field. Before taking this course, note that this is a beginner level course which does not require any prior knowledge. What’s best is that once you complete the course you get a certificate by Interactive Advertising Bureau Europe and The Open University. This is great for your CV and will help you in your job hunting phase. The course consists of 24 modules and lasts around 40 hours. That said, it’s designed for self-paced learning so you may take less or more time depending on your learning abilities and commitment to the course.
Enroll on Google: Free
For those who don’t know, SEMrush is one of the leading digital marketing solution providers on the market. Their tools are used by digital marketers around the world in some of the biggest online companies. Apart from its awesome tools, the company has also created a “SEMrush Academy” which consists of various courses on digital marketing. You can take courses on website audit, SEO Toolkit, SEO fundamentals, keyword research, backlink management, and more. The best part about these courses is that they are taught by industry-leading experts in their respective fields. Besides teaching you the theory, the experts also show you the practical application of things that they cover which is helpful.
Difficulty level: Beginner to Intermediate
HubSpot is a developer and marketer of software products for inbound marketing and sales. Like SEMRush, it offers a complete suite of digital marketing tools to help people grow their business. Like SEMRush, HubSpot also offers a series of courses on digital marketing on its HubSpot Academy platform. The academy features courses on topics such as inbound marketing, content marketing, building advanced Twitter strategy, building end-to-end Instagram marketing strategy, and more.
Course Rating: NA
If money is no bar for you and you want to learn from the best digital marketers working in some of the biggest companies in the world, then this is the course for you. The entire course on digital marketing consists of 7 modules. They include social media marketing, content marketing, email marketing, paid advertising, sales funnels, Google Analytics, and search engine optimization (SEO). Your instructors include professionals who work in companies like Lyft, Airbnb, General Assembly, Techstars, and more. Since these are professional courses, they also command a professional price.
Each module costs $497 while you can get the entire course for $997. That said, I have seen people getting higher discounts after they enroll for a free course on the platform and receive marketing emails from the company. Obviously, this is a price that is hard to justify if you are working alone or have a small business. That said, if you know all the basics and want to learn industry secrets, this the course to get. Maybe you can convince your employer to buy the course for you. Again, if you are looking for a real professional course taught by industry experts, this might just be the digital marketing course for you.
Skillshare is an online educational platform that gives you access to thousands of courses on different subjects for a flat subscription fee. The roster of digital marketing courses on Skillshare is quite solid. You can find courses on topics such as Instagram for business, social media marketing, digital marketing for writers, digital marketing with Google ads, introduction to digital marketing, SE) basics and more. There are dozens of courses on digital marketing here and most of them are good. That said, like SEMrush and HubSpot, the problem here is that it will be hard for beginners to start as they won’t know which course they should start with. If you do not know about digital marketing, then you will be better served by Udemy courses mentioned at the start of the article. However, if you are someone who is okay with non-linear learning progress, you can check it out.
Finally, let’s end this article with a free resource for people who just want a primer on digital marketing and not necessarily pursue it as a career. There are several YouTube channels that cover both the basics and advanced topics in digital marketing. The best part is that you can learn from several sources and choose the channel whose teaching methods are for you. Do be aware of false channels who claim to convert you into a digital marketing expert in a week or month or who claim to help you earn x amount of dollars in a month.
