Hootsuite is a popular platform for managing social media channels like Facebook and Instagram. It has become an indispensable tool for digital marketers. However, many companies, small to medium, find the service pretty expensive given its standard team plan starts at $129/month. Besides the pricing, some also find Hootsuite’s user interface outdated with endless features cramped on the main dashboard. So, if you are looking for a service like Hootsuite which is either cheaper or offers a modern UI, we have you covered. In this article, we have come up with the 14 best Hootsuite alternatives which are feature-rich and quite reliable. Now having said that, let’s go through the list and find a suitable Hootsuite replacement for you.

Here, I have included 10 social media platforms like Hootsuite which are excellent and offer a wide range of features. Be assured that most of the mentioned services are cheaper than Hootsuite. Also, they all allow you to schedule posts and get in-depth analytics report on almost all the platforms. With that said, let’s begin the list without further ado.

Features: Plan, collaborate and publish; Scheduling and auto-publishing, Minimalist UI, Great Dashboard, Uses first-party API, Visual Calendar, Reminder, Audience interaction, In-depth social analytics

Sprout Social is a fairly new social media management tool in the town, but it has quickly made its way to the top. It has almost all the features of Hootsuite but largely differs on approach and execution. First of all, Sprout Social has a clean interface with essential insights on the dashboard. Further, you can publish and schedule content, engage with your audience, and also go through the social media analytics at the same time. There is also something called Teams which lets you collaborate with other members.

Apart from that, just like Hootsuite, it uses first-party APIs from Google, Facebook, and Instagram to auto-publish posts so that is great. The best part about Sprout Social is that it has a unique feature called ViralPost which automatically publishes posts depending on the peak hour to maximize visibility and reach. You will also find its analytics on par with Hootsuite. To put it straight, Sprout Social is a feature-packed alternative to Hootsuite and you can’t go wrong with it.

While Later is not as feature-rich as Hootsuite, it’s one of the best platforms for managing social media channels particularly Instagram. The central premise of Later is to plan, analyze, schedule, and publish posts. Later works with Instagram, Twitter, Facebook, and Pinterest and supports scheduling, bulk upload, location tagging, and more. You also get valuable insights from the analytics about your audience, their demography, peak hour, engagement report, etc.

4. Crowdfire

Crowdfire is another cheaper alternative to Hootsuite, but this one does not skip on core features and supports all major social media channels. First off, its interface is pretty simple with all your social media accounts and analytics grouped together. Besides that, you can easily schedule posts which you can plan a month in advance. There is also an option for multi-scheduling which can be used to publish the same content multiple times on different platforms.

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Agora Pulse is considered one of the best social media management tools and certainly rivals Hootsuite in terms of features. While the pricing is slightly on the higher side, you get access to endless features including scheduling and auto-publishing. To begin with, the dashboard is pretty straightforward with a quick overview of all the social media accounts. What I particularly love about Agora Pulse is that all the core features are accessible from the dashboard. No need to jump through menus and sub-menus to find certain functionality.

Pricing: Free trial for 30 days, Starts at $99/month

SocialPilot is a popular and reliable social media tool for marketers working in the digital ecosystem. It’s a near-complete alternative to Hootsuite because of the endless features it offers. First of all, SocialPilot’s core strength is analytics and it’s way better than Hootsuite. You can connect your social media accounts on the platform it will provide valuable metrics, recommendations, and business insights. Apart from that, you can also schedule posts, manage social media presence, interact with your audience and a lot more. There are also options for auto-publishing, bulk upload and collaboration with team members.

Features: Superior social analytics, Schedule and publish posts, Bulk upload, Collaborate, Best for small business, Interact with audience, Visual calendar, Much cheaper than Hootsuite

MavSocial is not a big name among the social media tools, however, it’s quite good and offers great features at an affordable price. In fact, in terms of features, it’s almost neck and neck with Hootsuite. You can curate your content, monitor analytics, and schedule as many posts as you want. Currently, it supports Facebook, Twitter, Instagram, YouTube, LinkedIn and more. MavSocial also supports collaboration so you can easily team up with other members and conceptualize social media posts efficiently. The best part is that you can access millions of stock images from its library for social media posts without any additional cost. How great is that?

If you are looking for a social media tool which can offer in-depth analytical reports about your company then Social Report is the best service to opt for. While you can also curate and schedule posts on its platform, analytics is its core strength and you are going to significantly benefit from its advanced tracking tools. It has something called social listening which tracks all the communication on social media and provides a personalized report which can help you promote your brand more efficiently. Besides, you can track keywords, find the buzz in town, and closely monitor all social media accounts with advanced analytics.

9. Sendible

Socialdraft is another Hootsuite alternative which is quite affordable and comes with all the major features required to manage social media efficiently. Unlike the dashboard on Hootsuite, it has a visual calendar where you can drag and drop posts, create schedules, and reminders. You can effortlessly manage all your social media posts using the sleek and intuitive interface. In addition, you get the exciting new feature called TrueTime which will automatically publish your posts depending on the peak engagement time. That is awesome, right?

Pricing: Free trial for 14 days, Starts at $19/month ($60/month for a team of 5 members)

For a simplified social post scheduling experience, “SocialOomph” has looked quite efficient to me. What gives this social media management service an edge over many other alternatives is a wide range of scheduling tools. So, just in case you are looking for a Hootsuite alternative that boats several scheduling tools, it can be the right answer to your needs. Another notable feature of SocialOomph is the ability to automatically create social and blog posts RSS feed entries with optional keyword filtering. Should you want to keep your followers or clients in the loop with all the major happenings, this feature could turn out to be a game-changer.

Features: Wide range of scheduling tools, Automatically create social and blog posts RSS feed entries, Bulk uploading feature, Self-destructing tool 

One of the better ways to stay ahead of the competition is to keep a track of rivals’ performance so that you can figure out where you stand among them and what are your shortcomings. With Social Clout, you are able to not only take control of all of your social accounts across platforms but also compare your performance with your rivals’. Thus, you get a clear picture of what you need to do to get more traction or for that matter position your brand as more favorable to customers. If an in-depth analysis of your social media presence vis-a-vis your competitors is what you are looking for, Social Clout is a better alternative to Hootsuite.

Another feature that has called for my attention in this SMM is the real-time feedback that plays a vital role in planning better business strategies. Besides, it also allows you to monitor keyword searches and take advantage of the NLP-based sentiment analyzer to understand your customers’ opinions about your products. Not just that, it also scores much better than Hootsuite when it comes to enhancing the engagement with customers by allowing you to track social conversations.

Though Hootsuite comes with some really handy post organizing tools, Zoho Social can beat it to the punch when it comes to flexibility. So, for the folks who want to have a bit more control over organizing social media posts, this offering from Zoho appears to be a proficient alternative. With the built-in content calendar, you can schedule your posts across different times so that your brand continues to catch the limelight on the internet. Moreover, Social also offers time predictions to help you hit the bulls’ eyes.

14. PromoRepublic

Very few social media marketing tool is as effective as PromoRepublic in terms of localized social media marketing. So, if you are hunting for a Hootsuite alternative to give your localized marketing a boost, you shouldn’t fail to try it out. Depending on where you want to start your marketing campaign, you can ideally optimize your posts so that they can succeed in sending the right message to the targeted audience. It comes with a full-fledged social media calendar to help you plan your posts and unleash them at the stipulated time.

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