Technology distribution company Esprinet announced on Tuesday the acquisition of 51 per cent of 4Side, the official distributor of Activision Blizzard products in Italy.
Together with the news of the buyout, 4SIDE has also announced that it has signed a four-year agreement for the management of Activision Blizzard’s physical distribution in Italy.
Esprinet said the next step will be to look for to meet more potential partners at Gamescom 2019 in order to develop exclusive partnerships with major video games publishers.
The acquisition means that the American publisher’s products are now going to be sold exclusively by 4Side, which team now comprises of senior figures from former Activision Blizzard, including General Manager Paolo Chisari, Sales Director Maurizio Pedroni, Operation Director Piero Terragni and Finance Director Stefano Mattioli.
Esprinet is currently the main technology distributor in both Italy and Spain. The substantial share of 4Side ownership will surely help the company to consolidate its position in the distribution of videogames as well as gaming accessories and merchandising.
“With multiple achievements under our belt and our new Esprinet partners, we are confident that we are going to have a big impact on the industry and will redefine how distribution is done.”
“With a strong financial, managerial and organizational background – we are sure this rare blend will bring success to all of our clients.”
