Gaming in India has, for the longest time, been a purely recreational activity with parents often reprimanding their wards for ‘wasting’ too much time playing video games. Despite the cultural ramifications, the industry has seen a steady growth curve, with a joint study conducted by KPMG and Google claiming that the online gaming industry in the country is all set to add 190 million gamers and become a $1 billion opportunity by 2021.
Indian women are more likely (53%) to associate being called a gamer as something fun, over Indian men (41%), and nearly half (46%) of the total respondents from the company believe that gaming has given them a strong competitive drive.
