1. Semrush

Launched in 2008, Semrush is a popular content marketing platform with powerful tools for website analysis and SEO. Semrush has an extensive set of features to help you with SEO, market research, and even paid search campaigns. Trusted by digital marketers around the world, Semrush is a viable alternative to Alexa.com for keyword research and traffic analytics. Semrush subscription starts at $119.95 for individuals and $449.95 for businesses.

  • SemrushAhrefsSimilarwebSpyFuMoz ProSerpstatUbersuggest

Pros:

  • Excellent keyword research toolsRank trackingBacklink trackingCompetitor SEO analysis

Cons:

Check out Semrush (7-day free trial, starts at $119.95/month)

Ahrefs is another household name in the digital marketing space and a popular substitute for Alexa among SEO experts. You can use this platform to optimize your website, see how your website fares against the competitors, explore keywords, track site ranks, and more. With over 11.8 billion keywords across 10 search engines, Ahrefs is renowned for quality data metrics to give you actionable insights. If you truly want to explore the complete feature set, the pricing starts at $99/ month and goes up to $999/ month for enterprise access.

Pros:

Cons:

  • No free trialNot meant for beginners

Check out Ahrefs (7-day trial at $7, Starts at $99 per month)

If a pure website traffic comparison website is what you are after, Similarweb is what you should try without fail. Using Similarweb, you can view the global, country, and category ranks of websites of your choice along with the engagement and region-wise traffic metrics.

  • No mobile appExpensive enterprise plans

Check out Similarweb (Free, Starts at $200 per month)

Another Alexa.com alternative worth trying out is Spyfu. With Spyfu, you can track your keyword rankings, check organic competitors, view PPC keywords of competitors, check competitor backlinks by keyword, and much more.

  • UI is a bit clutteredCan get a little overwhelming for beginnersNo full version trial

Check out SpyFu (Free, Paid version starts at $33/month)

Moz Pro is a full-fledged SEO suite with multiple tools, including link explorer, keyword explorer, and rank tracker. The company has also added a crawl feature to highlight content issues that could use optimization on your website. While Moz Pro is not an exact match (or alternative) to Alexa.com, it has powerful tools to optimize your website and track your site’s ranks. Moz Pro starts at $99 per month and goes up to $599 per month.

Check out Moz Pro (30-day trial, starts at $99/month)

6. Serpstat

If you are looking for a service to help with keyword research, analysis of domains, rank tracking, site audit, and competitor analysis, Serpstat has got you covered. Much like Semrush and Ahrefs, you get all of the standard features you would expect from an SEO tool. However, the data volume might not be as vast as the competition. As for the pricing, it ranges from $69 to $349 per month.

Check out Serpstat (Free, starts at $69/month)

To sum up our list of the best Alexa.com alternatives, we have Ubersuggest. The key features of Ubersuggest include domain overview, dashboard of top-ranking pages, keyword suggestions, content ideas, and backlink history. While the service is not as feature-packed as Semrush or Moz, Ubersuggest is beginner-friendly and gets the basics right.

Check out Ubersuggest (Free, $29/month)