Google might not have succeeded in building a successful social networking platform inspite of several attempts, but that isn’t apparently stopping the company from giving it one more shot anyway. Believed to have been first reported by Android Police, the search giant’s experimental ‘Area 120’ team has now launched a new hyper-local news service called Shoelace that also doubles up as a social network of sorts.
It’s worth noting that the search giant, in April, began the planned shut-down of its ill-fated social networking site, Google+, after discovering multiple security vulnerabilities that it said could have affected as many as 500,000 users. The company had earlier shut down its previous social network, Orkut, after its popularity started dwindling following the rise of Facebook and Twitter.