India’s largest telecom service provider Bharti Airtel is reportedly in talks with US-based streaming giant Netflix to offer free subscription to Airtel TV app users. According to a recent report from ET, the companies are in advanced discussions for an exclusive tie-up and the offer is expected to be announced in the coming weeks.
As of now, neither Airtel nor Netflix have revealed any information about the offer. It’s worth noting that Airtel and Netflix already have a partnership under which Airtel offers access to the Netflix app on its internet and direct-to-home service platforms.
The sources further added that:
If that’s the case then Airtel stands to benefit greatly from the partnership as streaming Netflix on mobile devices uses a significant amount of data, thereby directly increasing Airtel’s sales. Netflix also stands to increase its reach in the country, as more users are likely to use the service if it’s offered to them for free.
