Taking advantage of the ever-growing OTT platform space, which is expected to grow to a $2 billion market by 2025, Airtel has introduced the Xstream Premium video streaming service in India for users to get access to a plethora of online content from a single app.
Airtel Xstream Premium will be an umbrella service that will aggregate online content from 15 Indian and global video streaming services. This list includes names like SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, and Shorts TV.
The Airtel Xstream Premium service will be accessible on smartphones, tablets, laptops through the app or web, and on the TV using the Xstream set-top box. It is exclusively available for Airtel users for Rs 149 a month.
